Remember way back in 2004 when ads popped up like a scary Jack-In-A-Box all over the place. Ads from third party media. Untargeted. The most hated online advertising technique.
Much has changed since. Designs have improved. Tech is more smooth now. And researched showed that a marketing layover can substantially increase your conversion. More subscribers. More sales. Increased customer retention. All adds to our bottom line.
Angus Lynch at KissMetrics wrote a blog post about the 7 habits of highly effective website marketing overlays. Go read it. I think it will give you something to think about.
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